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I make business owners proud of their digital identity

I will curate your online presence with a tailored programme underpinned by introspection, authenticity, strategy & style.

Giving business owners the ability to
make a great first impression


Unlike any other digital strategist that wants to work with you, I've been in your shoes: Over the last 5 years, I've founded 3 tech businesses, have raised over €7m in pre-seed & seed capital, and I've created more PowerPoint presentations than I've had hot dinners.

Like most founders, I've been a jack-of-all-trades and sometimes found it hard to see the wood from the trees. But on reflection, every time we got funding over the line, won a client deal, or struck a new strategic partnership, it was because our first impressions were solid. Our branding talked the talk, which gave us the opportunity to walk the walk.

So I became obsessed with understanding how cogitated branding can connect business objectives to the elusive consumer mindset. I completed a Masters of Science in E-Commerce at DCU to hone my self-taught marketing skills and continued to learn best-in-class practices as a client of leading digital agencies in LA, NYC and London.

Combining my whirlwind entrepreneurial experiences, academic background and keen sensibility to design, I am uniquely adept at helping businesses make the most out of their first impressions.


Intrinsic Values

  • Enterprising

  • Elegance

  • Reliability

  • Education


  • Irish Independent's '30 Under 30' List of 2020

  • '5 Rising Stars on the Irish E-Commerce Scene'

Public Speaking

  • Amazon at the AWS 'Girls In Tech' Day

  • UCD at 'What It Takes To... Start A Business'

  • IRDG Annual Conference

  • Paris Retail Week

  • Techstars, Borradh & SheUps



  • BCL Law, UCD

  • MSc E-Commerce, DCU

Equal parts strategic & creative, this is my winning formula to make you look good


Phase 1 involves a comprehensive analysis of your business, industry, competitors, target audience & brand positioning. Only when we have a deep understanding of your entire business landscape can we uncover & build your authentic brand identity.


With your new messaging map, Phase 2 sees us building out your brand guidelines that will become the basis of all content & creatives going forward. Professional photography, videography, scripting & shoot coordination included to ensure your digital identity is pristinely presented.

Website creation


Most of Phase 3 is taken up by bespoke web development. We will use your fresh professional content to align your online presence across all channels and prepare a content strategy with social media templates so that you’re ready to rock from the get-go.



You’re set up with solid branding foundations, a beautiful website, professional photos & videos, optimised search & social profiles, creative templates & a content plan. You have been educated weekly and feel confident & competent to take it from here.

If you require digital strategy services but aren't ready to engage in a structured programme, let's schedule a discovery call. I'll listen & aim to understand your specific needs, then I'll tailor a strategy that's designed just for you. 

Industry landscape & brand audit

Professional imagery & videography

Brand identity & positioning

Brand guidelines & messaging map

Content requirements & strategy

Website design & development

Website & deck copy

Social media plan & branded templates

Web, search & social profile alignment

Sales & investment materials 

E-Commerce strategic advice

Education workshops

Weekly reporting

Flexible/partial services

Ongoing support

Founders, are you seeking funding for your business?

300 million startups are founded every year ( yet less than 1% of startups succeed in securing investment capital (Forbes).

From lack of market relevance to team fallout, strong competition or a lack of cash, there are many reasons why 90% of startups fail (Fortune), but poor presentation simply cannot be one of them. 


In today's highly competitive startup market, how are you going to stand out and attract the right investment? First thing's first - you need to look like you've already raised millions.

In addition to my 12-week online presence programme, I can provide a deep audit of fundraising materials, make insight-led recommendations & refresh/draft documentation such as one-pagers, proposals, business plans & presentations.


I am for busy business leaders who want to put their best (digital) foot forward 

I've worked with SMEs, startups, consultants, influencers, sports organisations & everything in between.


"I love working with Ash. I know that if my clients need help, they are in safe hands - Ash will work her magic tidying up their online presence. From her branding foundations, I can build a solid PR strategy. We make a good team!" 

- Valerie Roe,

Founder & CEO

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"I was so focused on getting the physical business open that I didn't have time to consider my online branding or design. Ash got me to dig deep, produced everything I didn't even know I needed, and then gave me a manageable digital plan. She really understood our requirements & capacity."

- Jamie Murphy,

Owner of Endgame


"I've never met someone so committed to her work. If Ash said she was going to do something, it would be executed to perfection. Her knowledge, versatility & eye for design are second to none." 

- Blaithin Carney,


Leveraging self-discovery to unlock your authentic leadership style & impact business perf

Recent work for Olwyn Delaney, The Leadership Mindset Coach


- Web design & development

- Content writing

- Photography & editing

- Colours, typography & iconography 

- Setup of digital onboarding process

- Technical setup for site, domain & email

- Best practice SEO 

- Online profile alignment (Google & social)

- Social strategy with templates

- Content strategy with templates

- Education on handover & reporting 

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Let's grab a (virtual) coffee...

Please fill out the form to give me an insight into you, your business & digital identity requirements. 

I'll then contact you to schedule a chemistry call. For media/other enquiries, please email


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